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GA4

7 deadly sins of GA4

Consent Mode v2: A Comprehensive Guide

How do Google tags operate with different consent mode settings?

How to understand traffic sources in GA4 without losing your mind?

How to understand traffic sources in GA4 without losing your mind?

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What’s the Right Way to Join GA4 Events and CRM Orders in BigQuery?

What’s the Right Way to Join GA4 Events and CRM Orders in BigQuery?

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How does GA4 conversion rate mislead us?

How does GA4 conversion rate mislead us?

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Can GA4 multi-channel attribution be trusted?

Can GA4 multi-channel attribution be trusted?

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How to Build a Custom Attribution Model in SQL (Without Crying)

How to Build a Custom Attribution Model in SQL (Without Crying)

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Why do GA4 reports show fewer transactions than the payment gateway?

Why do GA4 reports show fewer transactions than the payment gateway?

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How much do 70% cookie banner refusals affect GA4 data?

How much do 70% cookie banner refusals affect GA4 data?

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How GA4's default session timeout can cost your business millions?

How GA4's default session timeout can cost your business millions?

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How to Find Abandoned Carts in GA4 BigQuery - Without Abandoning Your Sanity

How to Find Abandoned Carts in GA4 BigQuery - Without Abandoning Your Sanity

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Who Actually Benefits From GA4 Inaccuracies - You, the Agency, or the Platform?

Who Actually Benefits From GA4 Inaccuracies - You, the Agency, or the Platform?

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How to Quickly Build a Session Table in GA4 + BigQuery (Without Questioning Reality)

How to Quickly Build a Session Table in GA4 + BigQuery (Without Questioning Reality)

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Have You Checked If Purchases Are Being Lost Without Server-Side Tracking?

Have You Checked If Purchases Are Being Lost Without Server-Side Tracking?

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How to Handle String, Integer, and Float Parameter Values in GA4 BigQuery

How to Handle String, Integer, and Float Parameter Values in GA4 BigQuery

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What Happens To Tracking When the User Is On iOS - Are You Counting That?

What Happens To Tracking When the User Is On iOS - Are You Counting That?

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How Many Purchases Are Lost Due To Browser-Based Tracking — And How Does That Show Up In GA4?

How Many Purchases Are Lost Due To Browser-Based Tracking — And How Does That Show Up In GA4?

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How to Build Accurate Channel Grouping in GA4 BigQuery (Without Losing Your Mind Over source/medium)?

How to Build Accurate Channel Grouping in GA4 BigQuery (Without Losing Your Mind Over source/medium)?

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Can You Trust the Conversion Rate in GA4 - And How Is It Actually Calculated?

Can You Trust the Conversion Rate in GA4 - And How Is It Actually Calculated?

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Why a Scroll Event in GA4 Doesn’t Mean Someone Actually Read Your Content

Why a Scroll Event in GA4 Doesn’t Mean Someone Actually Read Your Content

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What’s Really Behind the “Traffic Source” in GA4 — And Why Does It Show Up Differently Everywhere?

What’s Really Behind the “Traffic Source” in GA4 — And Why Does It Show Up Differently Everywhere?

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What Does An “engaged session” in GA4 Really Mean — And What Does It Have To Do With Actual Engagement?

What Does An “engaged session” in GA4 Really Mean — And What Does It Have To Do With Actual Engagement?

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How Long Does a User Session Actually Last — And Does It Affect How You Measure Performance?

How Long Does a User Session Actually Last — And Does It Affect How You Measure Performance?

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Are You Sure GA4 is Handling Your UTM Tags Correctly?

Are You Sure GA4 is Handling Your UTM Tags Correctly?

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Why You Shouldn’t Use event_name = 'first_visit' to Count New Users

Why You Shouldn’t Use event_name = 'first_visit' to Count New Users

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Do You Compare Two Periods in GA4 — And Do You Know It Might Be Misleading?

Do You Compare Two Periods in GA4 — And Do You Know It Might Be Misleading?

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How to Use GA4 + BigQuery to Measure CAC — Without Burning Your Entire Marketing Budget

How to Use GA4 + BigQuery to Measure CAC — Without Burning Your Entire Marketing Budget

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Why GA4 Data Is Delayed — And Why You're Making Budget Decisions Today

Why GA4 Data Is Delayed — And Why You're Making Budget Decisions Today

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Where Does Your Money Go With Black-Box Attribution in GA4 — And How Does It Affect Your Budget?

Where Does Your Money Go With Black-Box Attribution in GA4 — And How Does It Affect Your Budget?

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What Do You Actually See in a GA4 Funnel — And How Much Does It Reflect Real User Behavior?

What Do You Actually See in a GA4 Funnel — And How Much Does It Reflect Real User Behavior?

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How to Decode Custom Parameters in GA4 BigQuery (Without Losing Your Mind)

How to Decode Custom Parameters in GA4 BigQuery (Without Losing Your Mind)

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Did You Know GA4 Uses HLL++ — And You’re Not Seeing Exact Numbers?

Did You Know GA4 Uses HLL++ — And You’re Not Seeing Exact Numbers?

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GA4 Shows You “users” — But Are You Sure They’re Real People?

GA4 Shows You “users” — But Are You Sure They’re Real People?

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Why Don’t GA4 And BigQuery Data Match — And Which One Should You Trust?

Why Don’t GA4 And BigQuery Data Match — And Which One Should You Trust?

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Are You Sure Your GA4 is Set Up Correctly — Without Server-Side Tracking?

Are You Sure Your GA4 is Set Up Correctly — Without Server-Side Tracking?

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How Custom Parameters in GA4 Can Quietly Break Your Reports — Have You Checked Yours?

How Custom Parameters in GA4 Can Quietly Break Your Reports — Have You Checked Yours?

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How to Work with item_id in GA4 BigQuery (Without Losing Your Mind)

How to Work with item_id in GA4 BigQuery (Without Losing Your Mind)

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Why Is Some Of Your Traffic Ending Up in (direct)/(none) — And How Much Is That Costing Your Marketing?

Why Is Some Of Your Traffic Ending Up in (direct)/(none) — And How Much Is That Costing Your Marketing?

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Are You Losing Purchase Events in GA4 — And How Does That Impact Your Profit Calculations?

Are You Losing Purchase Events in GA4 — And How Does That Impact Your Profit Calculations?

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What Is event_bundle_sequence_id in GA4?

What Is event_bundle_sequence_id in GA4?

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Launched a Facebook Campaign — And GA4 Suddenly Shows a Spike In Direct Traffic? Weird, Right?

Launched a Facebook Campaign — And GA4 Suddenly Shows a Spike In Direct Traffic? Weird, Right?

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How Automatic GA4 Events Quietly Ruin Your Server-Side Tracking

How Automatic GA4 Events Quietly Ruin Your Server-Side Tracking

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Consent Mode Is On — But Your Data’s Gone? Here’s a 5-Minute Sanity Check.

Consent Mode Is On — But Your Data’s Gone? Here’s a 5-Minute Sanity Check.

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Google Renamed a Cookie. Again. Not a Disaster — Just Mildly Annoying

Google Renamed a Cookie. Again. Not a Disaster — Just Mildly Annoying

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Consent Mode Is On. So Where’s The Data?

Consent Mode Is On. So Where’s The Data?

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Meta Says 170 Conversions. Google Ads Shows 85. GA4 Lands at 110. So... Who’s Telling The Truth?

Meta Says 170 Conversions. Google Ads Shows 85. GA4 Lands at 110. So... Who’s Telling The Truth?

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One Tiny GA4 Setting That Could Be Costing You Tens Of Thousands in Ad Spend

One Tiny GA4 Setting That Could Be Costing You Tens Of Thousands in Ad Spend

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“Our Attribution is Very Complex” — Why That’s Often Just an Excuse

“Our Attribution is Very Complex” — Why That’s Often Just an Excuse

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Can You Trust Modeled Data in GA4?

Can You Trust Modeled Data in GA4?

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Why collected_traffic_sourse ≠ session_traffic_sourse_last_click in GA4-BigQuery?

Why collected_traffic_sourse ≠ session_traffic_sourse_last_click in GA4-BigQuery?

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Understanding User ID in GA4: Everything You Should Know

Understanding User ID in GA4: Everything You Should Know

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The Most Useless Feature in Analytics Tools

The Most Useless Feature in Analytics Tools

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How to Find Out How Much Data You're Losing Due to Consent Mode in GA4?

How to Find Out How Much Data You're Losing Due to Consent Mode in GA4?

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3 Simple Ways to Enable DebugView in Google Analytics 4

3 Simple Ways to Enable DebugView in Google Analytics 4

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Experimented with Consent Mode v2 and noticed a sudden drop in traffic in GA4?

Experimented with Consent Mode v2 and noticed a sudden drop in traffic in GA4?

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First-Party Mode vs. Server-Side Tracking: What's the Difference?

First-Party Mode vs. Server-Side Tracking: What's the Difference?

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Choosing the Right GA4 Integration Method for Your Shopify Store

Choosing the Right GA4 Integration Method for Your Shopify Store

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When Conversions Don't Match Sales

When Conversions Don't Match Sales

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How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)

How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)

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How I Got into Google Analytics (For Real)

How I Got into Google Analytics (For Real)

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How to Get Simple, Clear Reports in Google Analytics?

How to Get Simple, Clear Reports in Google Analytics?

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Are You Really Sure You Understand Google Analytics?

Are You Really Sure You Understand Google Analytics?

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How to Set Up Google Ads Analytics Without Messing Things Up

How to Set Up Google Ads Analytics Without Messing Things Up

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Why "Free" Analytics Is a Myth

Why "Free" Analytics Is a Myth

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How to Choose a Google Ads Agency Without Regretting It Later

How to Choose a Google Ads Agency Without Regretting It Later

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Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)

Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)

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How I Use Google Analytics Every Day

How I Use Google Analytics Every Day

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Debugging sGTM used to be a pain - until I found this

Debugging sGTM used to be a pain - until I found this

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Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little

Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little

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Why Your GA4 Numbers Don't Match

Why Your GA4 Numbers Don't Match

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When the GA4 community builds the features Google forgot

When the GA4 community builds the features Google forgot

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Issue with Sending Events via Measurement Protocol with user_id

Issue with Sending Events via Measurement Protocol with user_id

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Detecting Anomalies in GA4 Data with BigQuery and Dataform

Detecting Anomalies in GA4 Data with BigQuery and Dataform

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All Methods to Track Conversions in GA4

All Methods to Track Conversions in GA4

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Consent Mode Settings and Measurement Protocol

Consent Mode Settings and Measurement Protocol

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Extensions for Displaying the Percentage of the Total in GA4

Extensions for Displaying the Percentage of the Total in GA4

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How to Debug Measurement Protocol Requests in GA4?

How to Debug Measurement Protocol Requests in GA4?

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Why Use Custom Channel Groups in GA4?

Why Use Custom Channel Groups in GA4?

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GA4 and Google Sheets Integration

GA4 and Google Sheets Integration

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Update on User-Provided Data in GA4

Update on User-Provided Data in GA4

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What's Important to Know About Conversions and Key Events in GA4

What's Important to Know About Conversions and Key Events in GA4

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How to Fix "(no set)" in Google Analytics 4 Reports?

How to Fix "(no set)" in Google Analytics 4 Reports?

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User Data Import without Website Visits

User Data Import without Website Visits

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Conversion Rate in GA4

Conversion Rate in GA4

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New traffic_source parameter in BigQuery

New traffic_source parameter in BigQuery

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No More Custom event_timestamp in BigQuery?

No More Custom event_timestamp in BigQuery?

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Everything Old is New Again

Everything Old is New Again

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Data Export Limits in GA4 Have Increased!

Data Export Limits in GA4 Have Increased!

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Review of Simo Ahava's Course "Chrome DevTools For Digital Marketers"

Review of Simo Ahava's Course "Chrome DevTools For Digital Marketers"

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GA4 For Notion Pages

GA4 For Notion Pages

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Custom Event Data Import in GA4

Custom Event Data Import in GA4

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Google Analytics Query Explorer

Google Analytics Query Explorer

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How do Google tags operate with different consent mode settings?

How do Google tags operate with different consent mode settings?

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Consent Mode v2: A Comprehensive Guide

Consent Mode v2: A Comprehensive Guide

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The easiest way to create a funnel in Looker Studio

The easiest way to create a funnel in Looker Studio

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Looking to build a funnel in Looker Studio? It's as simple as can be!

7 deadly sins of GA4

7 deadly sins of GA4

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