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Metrics

How I Chose an A/B Testing Service

Subscriptions Mobile Apps: RevenueCat 2024 report

Product Benchmark Metrics by Amplitude

Why Meta Might Be Burning Your Budget — and How to Stop It

Why Meta Might Be Burning Your Budget — and How to Stop It

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What to Do When Meta Claims Credit for Conversions It Didn’t Earn

What to Do When Meta Claims Credit for Conversions It Didn’t Earn

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How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data

How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data

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How to Track Creatives in Meta Ads at Scale?

How to Track Creatives in Meta Ads at Scale?

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How Server-Side Tracking Can Save Your Meta Campaign

How Server-Side Tracking Can Save Your Meta Campaign

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5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down

5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down

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Server-Side Tracking For Meta: Does It Actually Change Anything?

Server-Side Tracking For Meta: Does It Actually Change Anything?

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Why Meta’s 7-Day Attribution Window Is a Real Problem

Why Meta’s 7-Day Attribution Window Is a Real Problem

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So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)

So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)

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How Native Facebook Pixel Integrations Quietly Kill Your Optimization

How Native Facebook Pixel Integrations Quietly Kill Your Optimization

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How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)

How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)

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Tracking Purchases On The “Thank You” Page? And Where’s The Money?

Tracking Purchases On The “Thank You” Page? And Where’s The Money?

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48MB of Pain: How Excel Kills Your Marketing Analytics

48MB of Pain: How Excel Kills Your Marketing Analytics

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META AND YANDEX EXPOSED: Privacy on Android is a Myth

META AND YANDEX EXPOSED: Privacy on Android is a Myth

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Why Meta Doesn’t See Your Conversions (And What To Do About It)

Why Meta Doesn’t See Your Conversions (And What To Do About It)

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Last Click Out Of The Box? That’s a Trap.

Last Click Out Of The Box? That’s a Trap.

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How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?

How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?

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Low CPA, No Money. Amazing, Right?

Low CPA, No Money. Amazing, Right?

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Stop A/B Testing!

Stop A/B Testing!

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How to Stop UTM Parameters from Disappearing (and Keep You Happy)

How to Stop UTM Parameters from Disappearing (and Keep You Happy)

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Safari vs. UTM: Do We Really Need to Panic?

Safari vs. UTM: Do We Really Need to Panic?

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Advanced CRO Calculator for FREE

Advanced CRO Calculator for FREE

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Google trends in BigQuery with bigfunctions. Whaaat?

Google trends in BigQuery with bigfunctions. Whaaat?

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Post-View Attribution: Everything You Didn't Know but Were Afraid to Ask

Post-View Attribution: Everything You Didn't Know but Were Afraid to Ask

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Common Mistakes in ROI Calculations Due to Attribution Model Specifics

Common Mistakes in ROI Calculations Due to Attribution Model Specifics

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Attribution Models Cheat Sheet

Attribution Models Cheat Sheet

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What is the Difference between ROI, ROMI and ROAS?

What is the Difference between ROI, ROMI and ROAS?

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Leading and Lagging Metrics - What's the Difference in a Nutshell?

Leading and Lagging Metrics - What's the Difference in a Nutshell?

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What is the Top Score Attribution?

What is the Top Score Attribution?

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Why Can't You Rely on Facebook Ads Analytics?

Why Can't You Rely on Facebook Ads Analytics?

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Behavioral Modeling for Consent Mode v2 - It's Not What You Might Think!

Behavioral Modeling for Consent Mode v2 - It's Not What You Might Think!

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ARPU, ARPPU, and LTV: Differences, Misconceptions, and Importance for Business

ARPU, ARPPU, and LTV: Differences, Misconceptions, and Importance for Business

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Core Web Vitals - What Are They and How to Work with Them?

Core Web Vitals - What Are They and How to Work with Them?

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Tips for Optimizing Conversion Rates

Tips for Optimizing Conversion Rates

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Custom Parameters in Yandex Metrica

Custom Parameters in Yandex Metrica

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What's Available for Marketing Attribution in 2024 Besides GA?

What's Available for Marketing Attribution in 2024 Besides GA?

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Where to Find Ideas for A/B Tests?

Where to Find Ideas for A/B Tests?

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Tea-tasting package for A/B-testing in Python

Tea-tasting package for A/B-testing in Python

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Market Map of Product Analytics

Market Map of Product Analytics

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How to Run an Experiment FOR FREE?

How to Run an Experiment FOR FREE?

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Product Benchmark Metrics by Amplitude

Product Benchmark Metrics by Amplitude

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Subscriptions Mobile Apps: RevenueCat 2024 report

Subscriptions Mobile Apps: RevenueCat 2024 report

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Subscriptions Mobile Apps: RevenueCat 2024 report by Alex Ignatenko

How I Chose an A/B Testing Service

How I Chose an A/B Testing Service

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