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Metrics

How I Chose an A/B Testing Service

Subscriptions Mobile Apps: RevenueCat 2024 report

Product Benchmark Metrics by Amplitude

How an Analyst Loses Control of Metrics — Even Knowing SQL

How an Analyst Loses Control of Metrics — Even Knowing SQL

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How Bad Event Timing Breaks Every Product Conclusion?

How Bad Event Timing Breaks Every Product Conclusion?

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How Can One Window Function Break Your Metrics?

How Can One Window Function Break Your Metrics?

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Why GA4 and BigQuery Don’t Always Agree on Daily Metrics

Why GA4 and BigQuery Don’t Always Agree on Daily Metrics

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Why Do Metrics Start Contradicting Each Other — Even From the Same Source?

Why Do Metrics Start Contradicting Each Other — Even From the Same Source?

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Why Does Decision-Making Get Harder When All Data is Available?

Why Does Decision-Making Get Harder When All Data is Available?

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Why Does “agreeing on data” Often Create Even More Distrust?

Why Does “agreeing on data” Often Create Even More Distrust?

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Why Does Analytics Increase Tension Between Marketing, Product, and Finance?

Why Does Analytics Increase Tension Between Marketing, Product, and Finance?

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Why Does a CMO Feel Responsible For Numbers He Doesn’t Actually Control?

Why Does a CMO Feel Responsible For Numbers He Doesn’t Actually Control?

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How to Calculate Retention with SQL Window Functions (Without Mixing Everything Together)

How to Calculate Retention with SQL Window Functions (Without Mixing Everything Together)

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Why Does Having More Data Make Uncertainty More Visible Instead of Reducing It?

Why Does Having More Data Make Uncertainty More Visible Instead of Reducing It?

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Why Do Numbers Stop Helping Teams Agree — And Start Defending Positions?

Why Do Numbers Stop Helping Teams Agree — And Start Defending Positions?

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Why Do Metrics Stop “holding together” Once a Company Grows Beyond One Channel?

Why Do Metrics Stop “holding together” Once a Company Grows Beyond One Channel?

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How to Shift Attribution from Last Click to First Click in SQL

How to Shift Attribution from Last Click to First Click in SQL

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Why Does Adding More Reports Increase Blindness Instead of Transparency?

Why Does Adding More Reports Increase Blindness Instead of Transparency?

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How Does Blurred Ownership Of Metrics Turn Analytics Into a Source of Anxiety?

How Does Blurred Ownership Of Metrics Turn Analytics Into a Source of Anxiety?

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Why Does a CMO Trust Numbers More Than the Team — And Still Doubt Both?

Why Does a CMO Trust Numbers More Than the Team — And Still Doubt Both?

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Why Do Metrics Stop Reflecting Reality When the Business Becomes More Complex?

Why Do Metrics Stop Reflecting Reality When the Business Becomes More Complex?

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Why Meta Often Claims Credit for Conversions Finalized Through Email

Why Meta Often Claims Credit for Conversions Finalized Through Email

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Why Does Automation Increase CMO Frustration Instead of Reducing It?

Why Does Automation Increase CMO Frustration Instead of Reducing It?

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What Breaks When One Team Owns Growth and Another Owns Accuracy?

What Breaks When One Team Owns Growth and Another Owns Accuracy?

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Why Does Adding More Metrics Reduce Confidence Instead of Improving Control?

Why Does Adding More Metrics Reduce Confidence Instead of Improving Control?

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Why Do CMOs Doubt Data Most When Everything Looks “too perfect”?

Why Do CMOs Doubt Data Most When Everything Looks “too perfect”?

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Why Do Different Teams Read The Same Report — And Make Opposite Decisions?

Why Do Different Teams Read The Same Report — And Make Opposite Decisions?

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How Do Deduplication Errors End Up Affecting Careers — Not Just Metrics?

How Do Deduplication Errors End Up Affecting Careers — Not Just Metrics?

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Why Does a CMO Stop Trusting Data During Growth — Not During a Crisis?

Why Does a CMO Stop Trusting Data During Growth — Not During a Crisis?

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How Do Metrics Change Their Meaning When Marketing Scales Faster Than the Analytics Model?

How Do Metrics Change Their Meaning When Marketing Scales Faster Than the Analytics Model?

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What Happens to Attribution When Marketing and Product Speak Different Event Languages?

What Happens to Attribution When Marketing and Product Speak Different Event Languages?

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Why can two analysts honestly read the same data — and disagree completely?

Why can two analysts honestly read the same data — and disagree completely?

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Why do executive dashboards hide problems more often than they reveal them?

Why do executive dashboards hide problems more often than they reveal them?

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Why do analytics reports look correct — but still lead to bad business decisions?

Why do analytics reports look correct — but still lead to bad business decisions?

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What Happens to Analytics After the Only Analyst Leaves? How does it usually look?

What Happens to Analytics After the Only Analyst Leaves? How does it usually look?

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How to Calculate CLV (Customer Lifetime Value) With SQL Window Functions?

How to Calculate CLV (Customer Lifetime Value) With SQL Window Functions?

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Why Does Analytics Collapse When You Split With an Agency — And How to Avoid It?

Why Does Analytics Collapse When You Split With an Agency — And How to Avoid It?

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Why Do We Collect Dozens of Metrics No One Uses?

Why Do We Collect Dozens of Metrics No One Uses?

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How to Attribute Conversions to the First Click (Instead of Last) in SQL?

How to Attribute Conversions to the First Click (Instead of Last) in SQL?

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How to Correctly Calculate Retention Rate with SQL Window Functions?

How to Correctly Calculate Retention Rate with SQL Window Functions?

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Why does Meta Ads attribute to itself customers who bought via email?

Why does Meta Ads attribute to itself customers who bought via email?

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How is CPA defined in Ads Manager and CRM - do they match?

How is CPA defined in Ads Manager and CRM - do they match?

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How does Meta Ads count view-through conversions and why is it dangerous?

How does Meta Ads count view-through conversions and why is it dangerous?

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Which Of The Three Conversion Metrics in GA4 Are You Using — And Do You Know the Difference?

Which Of The Three Conversion Metrics in GA4 Are You Using — And Do You Know the Difference?

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Does SEO Really Drive 60% of Sales? Or Do All Roads Just Lead to Organic?

Does SEO Really Drive 60% of Sales? Or Do All Roads Just Lead to Organic?

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How to Properly Handle Offline Conversions in Meta

How to Properly Handle Offline Conversions in Meta

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Why Meta Might Be Burning Your Budget — and How to Stop It

Why Meta Might Be Burning Your Budget — and How to Stop It

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What to Do When Meta Claims Credit for Conversions It Didn’t Earn

What to Do When Meta Claims Credit for Conversions It Didn’t Earn

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How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data

How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data

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How to Track Creatives in Meta Ads at Scale?

How to Track Creatives in Meta Ads at Scale?

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How Server-Side Tracking Can Save Your Meta Campaign

How Server-Side Tracking Can Save Your Meta Campaign

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5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down

5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down

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Server-Side Tracking For Meta: Does It Actually Change Anything?

Server-Side Tracking For Meta: Does It Actually Change Anything?

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Why Meta’s 7-Day Attribution Window Is a Real Problem

Why Meta’s 7-Day Attribution Window Is a Real Problem

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So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)

So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)

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How Native Facebook Pixel Integrations Quietly Kill Your Optimization

How Native Facebook Pixel Integrations Quietly Kill Your Optimization

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How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)

How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)

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Tracking Purchases On The “Thank You” Page? And Where’s The Money?

Tracking Purchases On The “Thank You” Page? And Where’s The Money?

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48MB of Pain: How Excel Kills Your Marketing Analytics

48MB of Pain: How Excel Kills Your Marketing Analytics

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META AND YANDEX EXPOSED: Privacy on Android is a Myth

META AND YANDEX EXPOSED: Privacy on Android is a Myth

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Why Meta Doesn’t See Your Conversions (And What To Do About It)

Why Meta Doesn’t See Your Conversions (And What To Do About It)

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Last Click Out Of The Box? That’s a Trap.

Last Click Out Of The Box? That’s a Trap.

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How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?

How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?

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Low CPA, No Money. Amazing, Right?

Low CPA, No Money. Amazing, Right?

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Stop A/B Testing!

Stop A/B Testing!

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How to Stop UTM Parameters from Disappearing (and Keep You Happy)

How to Stop UTM Parameters from Disappearing (and Keep You Happy)

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Safari vs. UTM: Do We Really Need to Panic?

Safari vs. UTM: Do We Really Need to Panic?

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Advanced CRO Calculator for FREE

Advanced CRO Calculator for FREE

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Google trends in BigQuery with bigfunctions. Whaaat?

Google trends in BigQuery with bigfunctions. Whaaat?

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Post-View Attribution: Everything You Didn't Know but Were Afraid to Ask

Post-View Attribution: Everything You Didn't Know but Were Afraid to Ask

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Common Mistakes in ROI Calculations Due to Attribution Model Specifics

Common Mistakes in ROI Calculations Due to Attribution Model Specifics

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Attribution Models Cheat Sheet

Attribution Models Cheat Sheet

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What is the Difference between ROI, ROMI and ROAS?

What is the Difference between ROI, ROMI and ROAS?

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Leading and Lagging Metrics - What's the Difference in a Nutshell?

Leading and Lagging Metrics - What's the Difference in a Nutshell?

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What is the Top Score Attribution?

What is the Top Score Attribution?

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Why Can't You Rely on Facebook Ads Analytics?

Why Can't You Rely on Facebook Ads Analytics?

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Behavioral Modeling for Consent Mode v2 - It's Not What You Might Think!

Behavioral Modeling for Consent Mode v2 - It's Not What You Might Think!

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ARPU, ARPPU, and LTV: Differences, Misconceptions, and Importance for Business

ARPU, ARPPU, and LTV: Differences, Misconceptions, and Importance for Business

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Core Web Vitals - What Are They and How to Work with Them?

Core Web Vitals - What Are They and How to Work with Them?

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Tips for Optimizing Conversion Rates

Tips for Optimizing Conversion Rates

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Custom Parameters in Yandex Metrica

Custom Parameters in Yandex Metrica

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What's Available for Marketing Attribution in 2024 Besides GA?

What's Available for Marketing Attribution in 2024 Besides GA?

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Where to Find Ideas for A/B Tests?

Where to Find Ideas for A/B Tests?

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Tea-tasting package for A/B-testing in Python

Tea-tasting package for A/B-testing in Python

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Market Map of Product Analytics

Market Map of Product Analytics

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How to Run an Experiment FOR FREE?

How to Run an Experiment FOR FREE?

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Product Benchmark Metrics by Amplitude

Product Benchmark Metrics by Amplitude

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Subscriptions Mobile Apps: RevenueCat 2024 report

Subscriptions Mobile Apps: RevenueCat 2024 report

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Subscriptions Mobile Apps: RevenueCat 2024 report by Alex Ignatenko

How I Chose an A/B Testing Service

How I Chose an A/B Testing Service

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