In the latest blog post from Matomo, I delved into the intricacies of Google Consent Mode v2. In it, I aimed to shed light on most of the misunderstandings surrounding this Google update:
1. Understanding what Consent Mode is and who it is mandatory for.
2. Highlighting the differences between Consent Mode v1 and v2.
Exploring the initial feedback on Consent Mode v2 and how its implementation could pose risks to your business.
Here is the link to the article.
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