In many projects, GA4 ends up with dozens of events “just in case.” Scrolls, clicks, form interactions, micro-events no one ever reviews. On paper, it feels like thorough tracking. In reality, the business cares about only a handful of them — and the rest just create noise.
Where this becomes a problem
Too many events don’t make analytics better, they make it harder to use:
• Reports get cluttered with metrics that don’t drive decisions.
• Attribution logic spreads across irrelevant signals.
• Analysts spend more time maintaining data than interpreting it.
I’ve seen teams spend weeks debating event definitions while revenue-critical conversions were buried three screens deep.
The real takeaway
Analytics is about clarity, not quantity. A minimal, business-driven event set is far more powerful than dozens of half-relevant signals. With fewer but sharper events, reports become cleaner, attribution makes sense, and the team stays focused on what actually drives growth.
What to do instead
The approach I recommend looks like this:
• Audit events against business goals.
• Keep 5–7 core events and 2–3 conversions.
• Define a shared dictionary and clear collection rules.
• Filter or automatically drop noisy data.
Less can truly be more. The moment events align with goals, GA4 turns from a noisy tracker into a decision-making tool.
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