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AI

Stuck on what to write about? You're probably approaching it wrong.

Stuck on what to write about? You're probably approaching it wrong.

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The way we work with data will never be the same.

The way we work with data will never be the same.

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37x growth in ChatGPT traffic in 4 months – and zero magic AEO involved

37x growth in ChatGPT traffic in 4 months – and zero magic AEO involved

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Everyone's afraid AI will replace marketers. The real replacement is quieter - and already happening.

Everyone's afraid AI will replace marketers. The real replacement is quieter - and already happening.

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AI won’t fix your messy data. It will scale the damage. Why?

AI won’t fix your messy data. It will scale the damage. Why?

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How to turn a messy CSV export into a board-ready report in Claude?

How to turn a messy CSV export into a board-ready report in Claude?

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AI won’t take your job. Some guy who figured out AI will. Sorry.

AI won’t take your job. Some guy who figured out AI will. Sorry.

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Codex has reached analytics. And your job just got a little less safe.

Codex has reached analytics. And your job just got a little less safe.

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One of the biggest questions I’ve asked in 15 years in marketing:

One of the biggest questions I’ve asked in 15 years in marketing:

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6 ways marketers can stop wasting Claude tokens

6 ways marketers can stop wasting Claude tokens

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How do you brief an AI agent so it doesn’t confidently produce nonsense?

How do you brief an AI agent so it doesn’t confidently produce nonsense?

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AI won’t replace analysts

AI won’t replace analysts

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95% of analytics at Anthropic is done by Claude. But the interesting part wasn't Claude.

95% of analytics at Anthropic is done by Claude. But the interesting part wasn't Claude.

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What do you do when your marketing dashboard doesn't tell you what to do? And can AI actually help?

What do you do when your marketing dashboard doesn't tell you what to do? And can AI actually help?

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What do you do when you have more marketing data, smarter AI, and still no results?

What do you do when you have more marketing data, smarter AI, and still no results?

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Does your dashboard need an AI chat?

Does your dashboard need an AI chat?

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To the folks now doing

To the folks now doing "AI transformation" – I get it.

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AI is the Philosopher's Stone

AI is the Philosopher's Stone

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Who benefits most from AI agents?

Who benefits most from AI agents?

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“Human APIs” for AI agents

“Human APIs” for AI agents

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