Why does attribution feel disconnected from value?
Marketing optimizes clicks and leads. Product focuses on activation and retention. Attribution lives on marketing events. Product outcomes live elsewhere.
Everything looks measured. Nothing feels connected.
Where does the chain break?
Between the click and real business value, there’s a gap. Attribution “closes” marketing goals, but ignores what users actually do in the product. Channel efficiency gets judged without product reality.
What’s usually misunderstood?
Attribution doesn’t fail because of models. It fails because marketing and product answer different questions with different events. One-sided logic produces one-sided attribution.
How I rebuild the link
I connect marketing and product events into a single value chain — from source to product outcome. Attribution should revolve around value creation, not just acquisition mechanics.
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