Why does attribution matter?
Most platforms default to last-click, giving credit to the final touchpoint. But awareness campaigns - the ones that start the journey- get ignored.
What’s the flaw here?
• Awareness channels look unprofitable
• Early touchpoints vanish from reports
• Budgets shift to “easy” last-click wins
How can SQL fix this?
With SQL you can:
• Rank touchpoints by timestamp
• Identify the very first click per user
• Attribute conversions back to that starting channel
What’s the benefit?
First-click attribution reveals which campaigns open the door. It’s a better lens for evaluating brand and top-of-funnel marketing.
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