If you know what Claude Artifacts are, you know something else too: dashboards keep multiplying, but decisions don't. Sometimes there are even fewer, because now someone has to stare at all those reports. There's a gap between "I looked" and "I did something."
That's a bad deal. Here's why.
A dashboard records a state: here's what's happening. A management decision is "here's what I do next." Between the two you need a bridge of interpretation. Without it, a dashboard is just porn. Pretty, sometimes hot, always free. And always pointless.
The test is simple. Think about the last few times you opened your dashboards. How many of them ended in a concrete action?
- scale a channel;
- cut a campaign setup;
- check the data;
- change the budget;
- kill a hypothesis.
If the answer is zero, the problem isn't the number of charts. The report just doesn't lead to a decision.
What to change:
- tie every chart to a management question;
- delete everything that nobody acts on.
Ask yourself one simple question: how much porn is in your reports?
