Battle after the battle. And once again...
I’ve watched meetings where everyone brings numbers. Instead of alignment, debates escalate. Data becomes ammunition. Each side is “data-driven”. No one moves.
Where does data lose its power?
Numbers arrive without shared context or decision rules. Metrics confirm positions instead of guiding choices.
The data isn’t wrong. The usage is. What usually isn’t agreed upfront?
Teams don’t align on 'why' data is used. Without a common purpose, analytics turns into a defensive tool.
What I lock in early? I define usage rules:
• which metrics decide
• which metrics explain
• which metrics cannot be used to argue
Data must be embedded into decision-making, not weaponized around it.
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