Why does “more visibility” start to feel like noise?
As companies grow, I see the same pattern. More dashboards. More KPIs. Funnels, cohorts, quality scores, channel views. On paper, information increases.
In reality, confidence drops. Decisions slow down.
Where does clarity disappear?
Metrics start competing for attention instead of forming a system. There’s no hierarchy. Any decision can be justified or killed - with numbers.
What usually gets misunderstood?
Control doesn’t come from volume. It comes from priority and scope. Metrics without limits of applicability undermine trust instead of building it.
How I restore manageability? I force a hierarchy:
• strategic metrics - allowed to change direction
• tactical metrics - allowed to optimize execution
• diagnostic metrics - allowed to explain, not decide
If a metric can’t influence a decision, it shouldn’t pretend it can.
Disagree? Welcome to the comment section.
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