alexignatenko
Why Meta Might Be Burning Your Budget — and How to Stop It
#
Metrics
Friday
1 Aug

Why Meta Might Be Burning Your Budget — and How to Stop It

Starred post
Latest Post
Why Meta Might Be Burning Your Budget — and How to Stop It
#
Metrics
Friday
1 Aug

Why Meta Might Be Burning Your Budget — and How to Stop It

Starred post

What Is event_bundle_sequence_id in GA4?
#
GA4
Thursday
31 Jul

What Is event_bundle_sequence_id in GA4?

Starred post

What to Do When Meta Claims Credit for Conversions It Didn’t Earn
#
Metrics
Thursday
31 Jul

What to Do When Meta Claims Credit for Conversions It Didn’t Earn

Starred post

Why Does BigQuery Show More Users Than the GA4 Interface — and Who’s Telling the Truth?
#
BigQuery
Wednesday
30 Jul

Why Does BigQuery Show More Users Than the GA4 Interface — and Who’s Telling the Truth?

Starred post

How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data
#
Metrics
Wednesday
30 Jul

How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data

Starred post

How to Track Creatives in Meta Ads at Scale?
#
Metrics
Wednesday
30 Jul

How to Track Creatives in Meta Ads at Scale?

Starred post

How Server-Side Tracking Can Save Your Meta Campaign
#
Metrics
Wednesday
30 Jul

How Server-Side Tracking Can Save Your Meta Campaign

Starred post

5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down
#
Metrics
Wednesday
30 Jul

5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down

Starred post

Server-Side Tracking For Meta: Does It Actually Change Anything?
#
Metrics
Wednesday
30 Jul

Server-Side Tracking For Meta: Does It Actually Change Anything?

Starred post

Why Meta’s 7-Day Attribution Window Is a Real Problem
#
Metrics
Wednesday
30 Jul

Why Meta’s 7-Day Attribution Window Is a Real Problem

Starred post

So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)
#
Metrics
Wednesday
30 Jul

So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)

Starred post

Launched a Facebook Campaign — And GA4 Suddenly Shows a Spike In Direct Traffic? Weird, Right?
#
GA4
Wednesday
30 Jul

Launched a Facebook Campaign — And GA4 Suddenly Shows a Spike In Direct Traffic? Weird, Right?

Starred post

How Native Facebook Pixel Integrations Quietly Kill Your Optimization
#
Metrics
Wednesday
30 Jul

How Native Facebook Pixel Integrations Quietly Kill Your Optimization

Starred post

How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)
#
Metrics
Wednesday
30 Jul

How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)

Starred post

How Measurement Protocol Quietly Destroys Your GTM Server-Side Data (And Ad Budgets)
#
GTM
Wednesday
30 Jul

How Measurement Protocol Quietly Destroys Your GTM Server-Side Data (And Ad Budgets)

Starred post

Tracking Purchases On The “Thank You” Page? And Where’s The Money?
#
Metrics
Wednesday
30 Jul

Tracking Purchases On The “Thank You” Page? And Where’s The Money?

Starred post

How Automatic GA4 Events Quietly Ruin Your Server-Side Tracking
#
GA4
Wednesday
30 Jul

How Automatic GA4 Events Quietly Ruin Your Server-Side Tracking

Starred post

48MB of Pain: How Excel Kills Your Marketing Analytics
#
Metrics
Wednesday
30 Jul

48MB of Pain: How Excel Kills Your Marketing Analytics

Starred post

META AND YANDEX EXPOSED: Privacy on Android is a Myth
#
Metrics
Wednesday
30 Jul

META AND YANDEX EXPOSED: Privacy on Android is a Myth

Starred post

Why Meta Doesn’t See Your Conversions (And What To Do About It)
#
Metrics
Wednesday
30 Jul

Why Meta Doesn’t See Your Conversions (And What To Do About It)

Starred post

Last Click Out Of The Box? That’s a Trap.
#
Metrics
Wednesday
30 Jul

Last Click Out Of The Box? That’s a Trap.

Starred post

How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?
#
Metrics
Wednesday
30 Jul

How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?

Starred post

Consent Mode Is On — But Your Data’s Gone? Here’s a 5-Minute Sanity Check.
#
GA4
Wednesday
30 Jul

Consent Mode Is On — But Your Data’s Gone? Here’s a 5-Minute Sanity Check.

Starred post

The Aggregated Report Looks Great. The Decisions? Not So Much.
#
BigQuery
Wednesday
30 Jul

The Aggregated Report Looks Great. The Decisions? Not So Much.

Starred post

Google Renamed a Cookie. Again. Not a Disaster — Just Mildly Annoying
#
GA4
Wednesday
30 Jul

Google Renamed a Cookie. Again. Not a Disaster — Just Mildly Annoying

Starred post

Consent Mode Is On. So Where’s The Data?
#
GA4
Wednesday
30 Jul

Consent Mode Is On. So Where’s The Data?

Starred post

Low CPA, No Money. Amazing, Right?
#
Metrics
Wednesday
30 Jul

Low CPA, No Money. Amazing, Right?

Starred post

Meta Says 170 Conversions. Google Ads Shows 85. GA4 Lands at 110. So... Who’s Telling The Truth?
#
GA4
Wednesday
30 Jul

Meta Says 170 Conversions. Google Ads Shows 85. GA4 Lands at 110. So... Who’s Telling The Truth?

Starred post

Basic Consent Mode – For Those Who Enjoy a Bit Of Pain (On Purpose)
#
GTM
Wednesday
30 Jul

Basic Consent Mode – For Those Who Enjoy a Bit Of Pain (On Purpose)

Starred post

One Tiny GA4 Setting That Could Be Costing You Tens Of Thousands in Ad Spend
#
GA4
Wednesday
30 Jul

One Tiny GA4 Setting That Could Be Costing You Tens Of Thousands in Ad Spend

Starred post

“Our Attribution is Very Complex” — Why That’s Often Just an Excuse
#
GA4
Wednesday
30 Jul

“Our Attribution is Very Complex” — Why That’s Often Just an Excuse

Starred post

Can You Trust Modeled Data in GA4?
#
GA4
Wednesday
30 Jul

Can You Trust Modeled Data in GA4?

Starred post

Why collected_traffic_sourse ≠ session_traffic_sourse_last_click in GA4-BigQuery?
#
GA4
Monday
21 Apr

Why collected_traffic_sourse ≠ session_traffic_sourse_last_click in GA4-BigQuery?

Starred post

Unlock the Power of Google Cloud with the VS Code Extension!
#
BigQuery
Monday
21 Apr

Unlock the Power of Google Cloud with the VS Code Extension!

Starred post

Automatic Setup of First-party Mode for GTM Using Cloudflare
#
GTM
Monday
21 Apr

Automatic Setup of First-party Mode for GTM Using Cloudflare

Starred post

Which Python Package to Use for Attribution Calculation?
#
BigQuery
Monday
21 Apr

Which Python Package to Use for Attribution Calculation?

Starred post

Understanding User ID in GA4: Everything You Should Know
#
GA4
Monday
21 Apr

Understanding User ID in GA4: Everything You Should Know

Starred post

The Most Useless Feature in Analytics Tools
#
GA4
Monday
21 Apr

The Most Useless Feature in Analytics Tools

Starred post

"Still Running" Tags in Google Tag Manager: Why It Happens and How to Fix It
#
GTM
Monday
21 Apr

"Still Running" Tags in Google Tag Manager: Why It Happens and How to Fix It

Starred post

How to Find Out How Much Data You're Losing Due to Consent Mode in GA4?
#
GA4
Monday
21 Apr

How to Find Out How Much Data You're Losing Due to Consent Mode in GA4?

Starred post

3 Simple Ways to Enable DebugView in Google Analytics 4
#
GA4
Monday
21 Apr

3 Simple Ways to Enable DebugView in Google Analytics 4

Starred post

Experimented with Consent Mode v2 and noticed a sudden drop in traffic in GA4?
#
GA4
Monday
21 Apr

Experimented with Consent Mode v2 and noticed a sudden drop in traffic in GA4?

Starred post

First-Party Mode vs. Server-Side Tracking: What's the Difference?
#
GA4
Monday
21 Apr

First-Party Mode vs. Server-Side Tracking: What's the Difference?

Starred post

DataLayer: Everything You Didn't Know But Were Afraid to Ask
#
GTM
Monday
21 Apr

DataLayer: Everything You Didn't Know But Were Afraid to Ask

Starred post

How to Send Data to BigQuery with SGTM: Easy and Stress-Free
#
BigQuery
Monday
21 Apr

How to Send Data to BigQuery with SGTM: Easy and Stress-Free

Starred post

Stop A/B Testing!
#
Metrics
Monday
21 Apr

Stop A/B Testing!

Starred post

LOGICAL_OR and LOGICAL_AND in BigQuery: segment your data without losing your mind
#
BigQuery
Monday
21 Apr

LOGICAL_OR and LOGICAL_AND in BigQuery: segment your data without losing your mind

Starred post

How to Transfer Data from MySQL or PostgreSQL to BigQuery?
#
BigQuery
Monday
21 Apr

How to Transfer Data from MySQL or PostgreSQL to BigQuery?

Starred post

Choosing the Right GA4 Integration Method for Your Shopify Store
#
GA4
Monday
21 Apr

Choosing the Right GA4 Integration Method for Your Shopify Store

Starred post

How to Stop UTM Parameters from Disappearing (and Keep You Happy)
#
Metrics
Monday
21 Apr

How to Stop UTM Parameters from Disappearing (and Keep You Happy)

Starred post

Safari vs. UTM: Do We Really Need to Panic?
#
Metrics
Sunday
20 Apr

Safari vs. UTM: Do We Really Need to Panic?

Starred post

Custom Pixel in Shopify: What It Is and Why You Need It
#
GTM
Sunday
20 Apr

Custom Pixel in Shopify: What It Is and Why You Need It

Starred post

How to Debug Checkout Events in Shopify
#
GTM
Sunday
20 Apr

How to Debug Checkout Events in Shopify

Starred post

Accessing Cookies in Shopify Checkout with Server-Side GTM
#
GTM
Sunday
20 Apr

Accessing Cookies in Shopify Checkout with Server-Side GTM

Starred post

What is the Signals Gateway by Meta?
#
BigQuery
Sunday
20 Apr

What is the Signals Gateway by Meta?

Starred post

Yandex Metrica Tag in GTM - Now Official!
#
GTM
Sunday
20 Apr

Yandex Metrica Tag in GTM - Now Official!

Starred post

Deduplicate This Immediately!
#
BigQuery
Sunday
20 Apr

Deduplicate This Immediately!

Starred post

NEW YOUTUBE VIDEO!
#
Books & Videos
Sunday
20 Apr

NEW YOUTUBE VIDEO!

Starred post

When Conversions Don't Match Sales
#
GA4
Sunday
20 Apr

When Conversions Don't Match Sales

Starred post

How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)
#
GA4
Sunday
20 Apr

How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)

Starred post

How I Got into Google Analytics (For Real)
#
GA4
Sunday
20 Apr

How I Got into Google Analytics (For Real)

Starred post

How to Get Simple, Clear Reports in Google Analytics?
#
GA4
Sunday
20 Apr

How to Get Simple, Clear Reports in Google Analytics?

Starred post

Are You Really Sure You Understand Google Analytics?
#
GA4
Sunday
20 Apr

Are You Really Sure You Understand Google Analytics?

Starred post

How to Set Up Google Ads Analytics Without Messing Things Up
#
GA4
Sunday
20 Apr

How to Set Up Google Ads Analytics Without Messing Things Up

Starred post

Advanced CRO Calculator for FREE
#
Metrics
Sunday
20 Apr

Advanced CRO Calculator for FREE

Starred post

Why "Free" Analytics Is a Myth
#
GA4
Sunday
20 Apr

Why "Free" Analytics Is a Myth

Starred post

How to Choose a Google Ads Agency Without Regretting It Later
#
GA4
Sunday
20 Apr

How to Choose a Google Ads Agency Without Regretting It Later

Starred post

Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)
#
GA4
Sunday
20 Apr

Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)

Starred post

How I Use Google Analytics Every Day
#
GA4
Sunday
20 Apr

How I Use Google Analytics Every Day

Starred post

Debugging sGTM used to be a pain - until I found this
#
GA4
Saturday
19 Apr

Debugging sGTM used to be a pain - until I found this

Starred post

Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little
#
GA4
Saturday
19 Apr

Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little

Starred post

Why Your GA4 Numbers Don't Match
#
GA4
Saturday
19 Apr

Why Your GA4 Numbers Don't Match

Starred post

New video! From first click to repeat purchase - reporting for eCommerce that actually makes sense
#
Books & Videos
Saturday
19 Apr

New video! From first click to repeat purchase - reporting for eCommerce that actually makes sense

Starred post

When the GA4 community builds the features Google forgot
#
GA4
Saturday
19 Apr

When the GA4 community builds the features Google forgot

Starred post

The GCLID Issue in BigQuery and How to Solve It
#
BigQuery
Tuesday
10 Dec

The GCLID Issue in BigQuery and How to Solve It

Starred post

How to Quickly Obtain Percentile Values in BigQuery?
#
BigQuery
Tuesday
10 Dec

How to Quickly Obtain Percentile Values in BigQuery?

Starred post

Google trends in BigQuery with bigfunctions. Whaaat?
#
Metrics
Tuesday
10 Dec

Google trends in BigQuery with bigfunctions. Whaaat?

Starred post

A Fresh Guide to Duplicating GTM Containers by Simo Ahava
#
GTM
Tuesday
10 Dec

A Fresh Guide to Duplicating GTM Containers by Simo Ahava

Starred post

Issue with Sending Events via Measurement Protocol with user_id
#
GA4
Tuesday
10 Dec

Issue with Sending Events via Measurement Protocol with user_id

Starred post

Conversion Linker Now Supports Local Storage
#
GTM
Tuesday
10 Dec

Conversion Linker Now Supports Local Storage

Starred post

Why is update=true Important in Google Tag Settings for SPAs?
#
GTM
Tuesday
10 Dec

Why is update=true Important in Google Tag Settings for SPAs?

Starred post

Gemini + BigQuery: A New Era of Analytics with AI or Money Down the Drain?
#
BigQuery
Tuesday
10 Dec

Gemini + BigQuery: A New Era of Analytics with AI or Money Down the Drain?

Starred post

Post-View Attribution: Everything You Didn't Know but Were Afraid to Ask
#
Metrics
Tuesday
10 Dec

Post-View Attribution: Everything You Didn't Know but Were Afraid to Ask

Starred post

Detecting Anomalies in GA4 Data with BigQuery and Dataform
#
GA4
Tuesday
10 Dec

Detecting Anomalies in GA4 Data with BigQuery and Dataform

Starred post

How to Send Data from sGTM to Google Sheets with Stape
#
GTM
Tuesday
10 Dec

How to Send Data from sGTM to Google Sheets with Stape

Starred post

Quickly Analyzing Revenue Distribution by Customer with GA4 and BigQuery
#
BigQuery
Tuesday
10 Dec

Quickly Analyzing Revenue Distribution by Customer with GA4 and BigQuery

Starred post

How to Recover a Deleted Table in BigQuery?
#
BigQuery
Tuesday
10 Dec

How to Recover a Deleted Table in BigQuery?

Starred post

Google Explains the Difference Between Daily Export and Fresh Daily Export in BigQuery
#
BigQuery
Tuesday
10 Dec

Google Explains the Difference Between Daily Export and Fresh Daily Export in BigQuery

Starred post

Common Mistakes in ROI Calculations Due to Attribution Model Specifics
#
Metrics
Tuesday
10 Dec

Common Mistakes in ROI Calculations Due to Attribution Model Specifics

Starred post

Traffic Attribution in Single Page Applications
#
GTM
Saturday
9 Nov

Traffic Attribution in Single Page Applications

Starred post

All Methods to Track Conversions in GA4
#
GA4
Saturday
9 Nov

All Methods to Track Conversions in GA4

Starred post

Attribution Models Cheat Sheet
#
Metrics
Saturday
9 Nov

Attribution Models Cheat Sheet

Starred post

What is the Difference between ROI, ROMI and ROAS?
#
Metrics
Saturday
9 Nov

What is the Difference between ROI, ROMI and ROAS?

Starred post

Consent Mode Settings and Measurement Protocol
#
GA4
Saturday
9 Nov

Consent Mode Settings and Measurement Protocol

Starred post

Custom Channels Groupping in BigQuery
#
BigQuery
Saturday
9 Nov

Custom Channels Groupping in BigQuery

Starred post

What are BigQuery Materialized Views?
#
BigQuery
Saturday
9 Nov

What are BigQuery Materialized Views?

Starred post

Extensions for Displaying the Percentage of the Total in GA4
#
GA4
Saturday
9 Nov

Extensions for Displaying the Percentage of the Total in GA4

Starred post

How to Parse URLs in BigQuery?
#
BigQuery
Saturday
9 Nov

How to Parse URLs in BigQuery?

Starred post

How to Monitor GTM Server Side?
#
GTM
Saturday
9 Nov

How to Monitor GTM Server Side?

Starred post

Tracking Single Page Applications (SPA) - Official Google Documentation
#
GTM
Saturday
9 Nov

Tracking Single Page Applications (SPA) - Official Google Documentation

Starred post

author

Alex Ignatenko

Message
EmailLinkedinTwitterYouTube

With over ten years of experience in product and marketing analytics, I help ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget. My mission is to enable data-driven decision making and effective experimentation for online businesses.

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
2024
analytics@add-2-cart.online