BigQuery bills can spike unpredictably due to inefficient queries and frequent exports; without budget controls it’s a surprise.

I’ve seen cases: long-running queries scan gigabytes, exports happen with no filters — and the bill climbs fast.

What problems arise?

• The main issue is data arrives quickly while storage and compute costs accumulate.
• Without optimization ROI collapses.
• Without budget visibility it’s easy to overspend and make bad business decisions.

What’s the practical insight?

• To keep costs in check, reduce the scanned data and improve cost visibility.
• Apply partitioning, clustering, materialized views, limit the sampling window, archive old data.

How can we fix it in practice?

• Implement budget alerts and quotas in Google Cloud Console,
• optimize queries with time-partitioning and clustering,
• use materialized views,
• document approaches and train the team.

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