You launch a campaign, check the reports — and suddenly Facebook shows 170 conversions, Google says 85, GA4 reports 110, and your CRM logs just 70. Classic chaos.
In this video, I’ll explain the 5 main reasons why attribution numbers never match — from tracking gaps and attribution windows to platform silos and incentives. More importantly, I’ll show you how to separate optimization from decision-making and build your own system that actually makes sense.
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