alex
ignatenko
BigQuery
Books & Videos
GA4
GTM
Metrics
AI
About
Courses
tag:
gtm
Saturday
Sep 12, 2026
Meta Conversions API: The Complete Guide to Pixel and CAPI Deduplication
Thursday
Apr 30, 2026
How to Use MERGE in BigQuery to Update Marketing Data Warehouses Without Full Recalculation?
Wednesday
Apr 29, 2026
Developers Are a Scarce Resource
Wednesday
Apr 29, 2026
Why Are Clicks Higher Than Sessions Again?
#
BigQuery
Sunday
22 Feb
Why it's challenging to compare MoM in BiQuery?
#
GA4
Sunday
22 Feb
How to Rebuild Sessions in GA4 + BigQuery Without Relying on session_start
#
GA4
Sunday
22 Feb
How Confident Are You That GA4 Preserves Your UTM Parameters?
#
BigQuery
Sunday
22 Feb
Rethinking Conversion Rate in BigQuery: A Practical Approach
#
GA4
Sunday
22 Feb
Why GA4 Often Shows Fewer Transactions Than Your Payment Gateway
#
GA4
Sunday
22 Feb
How do time zones, attribution windows, and aggregation rules quietly break reports?
#
GTM
Sunday
22 Feb
Why does “properly configured” tracking still feel unreliable?
#
GA4
Sunday
22 Feb
Identifying Abandoned Carts in GA4 BigQuery Without Overcomplicating the Logic
#
GA4
Sunday
22 Feb
What happens when you trust GA4 modeling - but never look at raw events?
#
GA4
Sunday
22 Feb
Counting New Users in GA4 BigQuery? Avoid the first_visit Trap
#
Metrics
Sunday
22 Feb
Why do executive dashboards hide problems more often than they reveal them?
#
GA4
Sunday
22 Feb
Why does the same user become three different people in GA4, BigQuery, and your CRM?
#
GTM
Sunday
22 Feb
How can server-side GTM make your data worse — even if it was set up “by the book”?
#
GA4
Sunday
22 Feb
Stop Using session_start as Your Primary Session Counter in GA4 BigQuery
#
GA4
Sunday
22 Feb
How to Track Subscription Renewals in GA4 Export Data?
#
GA4
Sunday
22 Feb
How to Calculate Churn Rate in SQL Using GA4 Export Data?
#
GTM
Sunday
22 Feb
What’s Left of Analytics If You Lose Access to the GTM Container?
#
GA4
Sunday
22 Feb
Can You Really Trust Average Session Duration in GA4?
#
GA4
Sunday
22 Feb
Why Does the Funnel in GA4 Never Match Reality?
#
GA4
Sunday
22 Feb
Why Does Retention Look Different in Product Analytics vs. GA4?
#
GA4
Sunday
22 Feb
Can You Trust GA4 When Data Updates Lag by 48 Hours? Why does this matter?
#
GA4
Sunday
22 Feb
How to Build a True First Organic Click Attribution Model in SQL?
#
GA4
Sunday
22 Feb
How Excel and Google Sheets Turn You Into a Reporting Slave
#
GA4
Saturday
21 Feb
Can You Trust GA4’s Attribution?
#
GA4
Saturday
21 Feb
How do Safari and ITP affect attribution in GA4 and CRM?
#
GA4
Saturday
21 Feb
Why client_id isn’t enough to link offline events to GA4?
#
GA4
Tuesday
2 Dec
Can GA4 multi-channel attribution be trusted?
#
GA4
Tuesday
2 Dec
Why do GA4 reports show fewer transactions than the payment gateway?
#
Metrics
Monday
1 Dec
How does Meta Ads count view-through conversions and why is it dangerous?
#
GA4
Monday
1 Dec
How GA4's default session timeout can cost your business millions?
#
GA4
Monday
1 Dec
How to Handle String, Integer, and Float Parameter Values in GA4 BigQuery
#
GTM
Monday
1 Dec
How Do You Know Platforms Aren’t Getting Distorted Data Without GTM Server-Side?
#
GA4
Monday
1 Dec
How to Build Accurate Channel Grouping in GA4 BigQuery (Without Losing Your Mind Over source/medium)?
#
GA4
Sunday
30 Nov
Why a Scroll Event in GA4 Doesn’t Mean Someone Actually Read Your Content
#
GA4
Sunday
30 Nov
What’s Really Behind the “Traffic Source” in GA4 — And Why Does It Show Up Differently Everywhere?
#
GA4
Sunday
30 Nov
Are You Sure GA4 is Handling Your UTM Tags Correctly?
#
GA4
Sunday
30 Nov
Do You Compare Two Periods in GA4 — And Do You Know It Might Be Misleading?
#
GA4
Sunday
30 Nov
How to Use GA4 + BigQuery to Measure CAC — Without Burning Your Entire Marketing Budget
#
GA4
Sunday
30 Nov
Where Does Your Money Go With Black-Box Attribution in GA4 — And How Does It Affect Your Budget?
#
GA4
Sunday
30 Nov
How to Decode Custom Parameters in GA4 BigQuery (Without Losing Your Mind)
#
GA4
Sunday
30 Nov
Did You Know GA4 Uses HLL++ — And You’re Not Seeing Exact Numbers?
#
GA4
Sunday
30 Nov
GA4 Shows You “users” — But Are You Sure They’re Real People?
#
GA4
Sunday
30 Nov
How Custom Parameters in GA4 Can Quietly Break Your Reports — Have You Checked Yours?
#
GA4
Sunday
30 Nov
How to Work with item_id in GA4 BigQuery (Without Losing Your Mind)
#
GA4
Sunday
30 Nov
Why Is Some Of Your Traffic Ending Up in (direct)/(none) — And How Much Is That Costing Your Marketing?
#
GA4
Sunday
30 Nov
Are You Losing Purchase Events in GA4 — And How Does That Impact Your Profit Calculations?
#
BigQuery
Sunday
30 Nov
How to Calculate Conversion Rate in BigQuery
#
GTM
Sunday
30 Nov
How to Set Up GTM for Meta Without Losing Data
#
GA4
Thursday
31 Jul
What Is event_bundle_sequence_id in GA4?
#
Metrics
Thursday
31 Jul
What to Do When Meta Claims Credit for Conversions It Didn’t Earn
#
Metrics
Wednesday
30 Jul
How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data
#
Metrics
Wednesday
30 Jul
How to Track Creatives in Meta Ads at Scale?
#
Metrics
Wednesday
30 Jul
How Server-Side Tracking Can Save Your Meta Campaign
#
Metrics
Wednesday
30 Jul
5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down
#
Metrics
Wednesday
30 Jul
Server-Side Tracking For Meta: Does It Actually Change Anything?
#
Metrics
Wednesday
30 Jul
How Native Facebook Pixel Integrations Quietly Kill Your Optimization
#
GTM
Wednesday
30 Jul
How Measurement Protocol Quietly Destroys Your GTM Server-Side Data (And Ad Budgets)
#
GA4
Wednesday
30 Jul
Consent Mode Is On — But Your Data’s Gone? Here’s a 5-Minute Sanity Check.
#
GTM
Wednesday
30 Jul
Basic Consent Mode – For Those Who Enjoy a Bit Of Pain (On Purpose)
#
GA4
Wednesday
30 Jul
Can You Trust Modeled Data in GA4?
#
GTM
Monday
21 Apr
Automatic Setup of First-party Mode for GTM Using Cloudflare
#
GA4
Monday
21 Apr
Understanding User ID in GA4: Everything You Should Know
#
GTM
Monday
21 Apr
"Still Running" Tags in Google Tag Manager: Why It Happens and How to Fix It
#
GTM
Monday
21 Apr
DataLayer: Everything You Didn't Know But Were Afraid to Ask
#
GTM
Sunday
20 Apr
How to Debug Checkout Events in Shopify
#
GTM
Sunday
20 Apr
Accessing Cookies in Shopify Checkout with Server-Side GTM
#
GTM
Sunday
20 Apr
Yandex Metrica Tag in GTM - Now Official!
#
GA4
Sunday
20 Apr
How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)
#
GA4
Sunday
20 Apr
How to Get Simple, Clear Reports in Google Analytics?
#
GA4
Sunday
20 Apr
Are You Really Sure You Understand Google Analytics?
#
GA4
Sunday
20 Apr
How to Set Up Google Ads Analytics Without Messing Things Up
#
GA4
Sunday
20 Apr
How to Choose a Google Ads Agency Without Regretting It Later
#
GA4
Sunday
20 Apr
Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)
#
GA4
Sunday
20 Apr
How I Use Google Analytics Every Day
#
GA4
Saturday
19 Apr
Debugging sGTM used to be a pain - until I found this
#
GA4
Saturday
19 Apr
Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little
#
GA4
Saturday
19 Apr
When the GA4 community builds the features Google forgot
#
GTM
Tuesday
10 Dec
A Fresh Guide to Duplicating GTM Containers by Simo Ahava
#
GTM
Tuesday
10 Dec
Conversion Linker Now Supports Local Storage
#
GTM
Tuesday
10 Dec
Why is update=true Important in Google Tag Settings for SPAs?
#
GTM
Tuesday
10 Dec
How to Send Data from sGTM to Google Sheets with Stape
#
GTM
Saturday
9 Nov
Traffic Attribution in Single Page Applications
#
GTM
Saturday
9 Nov
How to Monitor GTM Server Side?
#
GTM
Saturday
9 Nov
Tracking Single Page Applications (SPA) - Official Google Documentation
#
Metrics
Friday
8 Nov
Behavioral Modeling for Consent Mode v2 - It's Not What You Might Think!
#
GTM
Friday
8 Nov
Do You Want Your Own Hub for Offline Conversions?
#
Books & Videos
Friday
8 Nov
First Party Mode from Google
#
Friday
8 Nov
Excel Connector for Looker Studio
#
GA4
Friday
16 Aug
Review of Simo Ahava's Course "Chrome DevTools For Digital Marketers"
#
GA4
Monday
13 May
How do Google tags operate with different consent mode settings?
#
GA4
Tuesday
7 May
Consent Mode v2: A Comprehensive Guide
#
BigQuery
Tuesday
20 Feb
Event_timestamp in BigQuery - it's not what you think
#
GTM
Tuesday
20 Feb
What parameters do I send with each event?
bigquery
ga4
metrics
gtm
server-side
attribution
education
abtest
web-analytics
product-analytics
2024
analytics@add-2-cart.online
