alex
ignatenko
BigQuery
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GTM
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tag:
gtm
#
BigQuery
Sunday
22 Feb
Why it's challenging to compare MoM in BiQuery?
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GA4
Sunday
22 Feb
How to Rebuild Sessions in GA4 + BigQuery Without Relying on session_start
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GA4
Sunday
22 Feb
How Confident Are You That GA4 Preserves Your UTM Parameters?
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BigQuery
Sunday
22 Feb
Rethinking Conversion Rate in BigQuery: A Practical Approach
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GA4
Sunday
22 Feb
Why GA4 Often Shows Fewer Transactions Than Your Payment Gateway
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GA4
Sunday
22 Feb
How do time zones, attribution windows, and aggregation rules quietly break reports?
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GTM
Sunday
22 Feb
Why does “properly configured” tracking still feel unreliable?
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GA4
Sunday
22 Feb
Identifying Abandoned Carts in GA4 BigQuery Without Overcomplicating the Logic
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GA4
Sunday
22 Feb
What happens when you trust GA4 modeling - but never look at raw events?
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GA4
Sunday
22 Feb
Counting New Users in GA4 BigQuery? Avoid the first_visit Trap
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Metrics
Sunday
22 Feb
Why do executive dashboards hide problems more often than they reveal them?
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GA4
Sunday
22 Feb
Why does the same user become three different people in GA4, BigQuery, and your CRM?
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GTM
Sunday
22 Feb
How can server-side GTM make your data worse — even if it was set up “by the book”?
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GA4
Sunday
22 Feb
Stop Using session_start as Your Primary Session Counter in GA4 BigQuery
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GA4
Sunday
22 Feb
How to Track Subscription Renewals in GA4 Export Data?
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GA4
Sunday
22 Feb
How to Calculate Churn Rate in SQL Using GA4 Export Data?
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GTM
Sunday
22 Feb
What’s Left of Analytics If You Lose Access to the GTM Container?
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GA4
Sunday
22 Feb
Can You Really Trust Average Session Duration in GA4?
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GA4
Sunday
22 Feb
Why Does the Funnel in GA4 Never Match Reality?
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GA4
Sunday
22 Feb
Why Does Retention Look Different in Product Analytics vs. GA4?
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GA4
Sunday
22 Feb
Can You Trust GA4 When Data Updates Lag by 48 Hours? Why does this matter?
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GA4
Sunday
22 Feb
How to Build a True First Organic Click Attribution Model in SQL?
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GA4
Sunday
22 Feb
How Excel and Google Sheets Turn You Into a Reporting Slave
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GA4
Saturday
21 Feb
Can You Trust GA4’s Attribution?
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GA4
Saturday
21 Feb
How do Safari and ITP affect attribution in GA4 and CRM?
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GA4
Saturday
21 Feb
Why client_id isn’t enough to link offline events to GA4?
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GA4
Tuesday
2 Dec
Can GA4 multi-channel attribution be trusted?
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GA4
Tuesday
2 Dec
Why do GA4 reports show fewer transactions than the payment gateway?
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Metrics
Monday
1 Dec
How does Meta Ads count view-through conversions and why is it dangerous?
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GA4
Monday
1 Dec
How GA4's default session timeout can cost your business millions?
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GA4
Monday
1 Dec
How to Handle String, Integer, and Float Parameter Values in GA4 BigQuery
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GTM
Monday
1 Dec
How Do You Know Platforms Aren’t Getting Distorted Data Without GTM Server-Side?
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GA4
Monday
1 Dec
How to Build Accurate Channel Grouping in GA4 BigQuery (Without Losing Your Mind Over source/medium)?
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GA4
Sunday
30 Nov
Why a Scroll Event in GA4 Doesn’t Mean Someone Actually Read Your Content
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GA4
Sunday
30 Nov
What’s Really Behind the “Traffic Source” in GA4 — And Why Does It Show Up Differently Everywhere?
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GA4
Sunday
30 Nov
Are You Sure GA4 is Handling Your UTM Tags Correctly?
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GA4
Sunday
30 Nov
Do You Compare Two Periods in GA4 — And Do You Know It Might Be Misleading?
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GA4
Sunday
30 Nov
How to Use GA4 + BigQuery to Measure CAC — Without Burning Your Entire Marketing Budget
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GA4
Sunday
30 Nov
Where Does Your Money Go With Black-Box Attribution in GA4 — And How Does It Affect Your Budget?
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GA4
Sunday
30 Nov
How to Decode Custom Parameters in GA4 BigQuery (Without Losing Your Mind)
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GA4
Sunday
30 Nov
Did You Know GA4 Uses HLL++ — And You’re Not Seeing Exact Numbers?
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GA4
Sunday
30 Nov
GA4 Shows You “users” — But Are You Sure They’re Real People?
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GA4
Sunday
30 Nov
How Custom Parameters in GA4 Can Quietly Break Your Reports — Have You Checked Yours?
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GA4
Sunday
30 Nov
How to Work with item_id in GA4 BigQuery (Without Losing Your Mind)
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GA4
Sunday
30 Nov
Why Is Some Of Your Traffic Ending Up in (direct)/(none) — And How Much Is That Costing Your Marketing?
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GA4
Sunday
30 Nov
Are You Losing Purchase Events in GA4 — And How Does That Impact Your Profit Calculations?
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BigQuery
Sunday
30 Nov
How to Calculate Conversion Rate in BigQuery
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GTM
Sunday
30 Nov
How to Set Up GTM for Meta Without Losing Data
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GA4
Thursday
31 Jul
What Is event_bundle_sequence_id in GA4?
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Metrics
Thursday
31 Jul
What to Do When Meta Claims Credit for Conversions It Didn’t Earn
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Metrics
Wednesday
30 Jul
How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data
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Metrics
Wednesday
30 Jul
How to Track Creatives in Meta Ads at Scale?
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Metrics
Wednesday
30 Jul
How Server-Side Tracking Can Save Your Meta Campaign
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Metrics
Wednesday
30 Jul
5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down
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Metrics
Wednesday
30 Jul
Server-Side Tracking For Meta: Does It Actually Change Anything?
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Metrics
Wednesday
30 Jul
How Native Facebook Pixel Integrations Quietly Kill Your Optimization
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GTM
Wednesday
30 Jul
How Measurement Protocol Quietly Destroys Your GTM Server-Side Data (And Ad Budgets)
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GA4
Wednesday
30 Jul
Consent Mode Is On — But Your Data’s Gone? Here’s a 5-Minute Sanity Check.
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GTM
Wednesday
30 Jul
Basic Consent Mode – For Those Who Enjoy a Bit Of Pain (On Purpose)
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GA4
Wednesday
30 Jul
Can You Trust Modeled Data in GA4?
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GTM
Monday
21 Apr
Automatic Setup of First-party Mode for GTM Using Cloudflare
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GA4
Monday
21 Apr
Understanding User ID in GA4: Everything You Should Know
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GTM
Monday
21 Apr
"Still Running" Tags in Google Tag Manager: Why It Happens and How to Fix It
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GTM
Monday
21 Apr
DataLayer: Everything You Didn't Know But Were Afraid to Ask
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GTM
Sunday
20 Apr
How to Debug Checkout Events in Shopify
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GTM
Sunday
20 Apr
Accessing Cookies in Shopify Checkout with Server-Side GTM
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GTM
Sunday
20 Apr
Yandex Metrica Tag in GTM - Now Official!
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GA4
Sunday
20 Apr
How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)
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GA4
Sunday
20 Apr
How to Get Simple, Clear Reports in Google Analytics?
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GA4
Sunday
20 Apr
Are You Really Sure You Understand Google Analytics?
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GA4
Sunday
20 Apr
How to Set Up Google Ads Analytics Without Messing Things Up
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GA4
Sunday
20 Apr
How to Choose a Google Ads Agency Without Regretting It Later
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GA4
Sunday
20 Apr
Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)
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GA4
Sunday
20 Apr
How I Use Google Analytics Every Day
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GA4
Saturday
19 Apr
Debugging sGTM used to be a pain - until I found this
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GA4
Saturday
19 Apr
Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little
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GA4
Saturday
19 Apr
When the GA4 community builds the features Google forgot
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GTM
Tuesday
10 Dec
A Fresh Guide to Duplicating GTM Containers by Simo Ahava
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GTM
Tuesday
10 Dec
Conversion Linker Now Supports Local Storage
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GTM
Tuesday
10 Dec
Why is update=true Important in Google Tag Settings for SPAs?
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GTM
Tuesday
10 Dec
How to Send Data from sGTM to Google Sheets with Stape
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GTM
Saturday
9 Nov
Traffic Attribution in Single Page Applications
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GTM
Saturday
9 Nov
How to Monitor GTM Server Side?
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GTM
Saturday
9 Nov
Tracking Single Page Applications (SPA) - Official Google Documentation
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Metrics
Friday
8 Nov
Behavioral Modeling for Consent Mode v2 - It's Not What You Might Think!
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GTM
Friday
8 Nov
Do You Want Your Own Hub for Offline Conversions?
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Books & Videos
Friday
8 Nov
First Party Mode from Google
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Friday
8 Nov
Excel Connector for Looker Studio
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GA4
Friday
16 Aug
Review of Simo Ahava's Course "Chrome DevTools For Digital Marketers"
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GA4
Monday
13 May
How do Google tags operate with different consent mode settings?
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GA4
Tuesday
7 May
Consent Mode v2: A Comprehensive Guide
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BigQuery
Tuesday
20 Feb
Event_timestamp in BigQuery - it's not what you think
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GTM
Tuesday
20 Feb
What parameters do I send with each event?
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2024
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