Simo Ahava has shared a simple and convenient method for duplicating tags, triggers, and variables in Google Tag Manager using container export and import. This approach can be incredibly useful in several scenarios, such as:

1. Migrating to server-side GTM: before fully transitioning, it’s essential to create a copy of your current setup to test and compare client-side and server-side data streams, ensuring no data is lost.

2. Sending data to multiple accounts: for instance, to maintain both local and global analytics properties.

3. Experimentation and testing: quickly set up a separate environment for testing new tags or templates without affecting the main container.

There are only three simple steps:

1. Export the root container.

2. Import the container to the new workspace.

3. Adjust duplicates.

That's it!

Why Is This Useful? The export/import method allows you to quickly duplicate large sets of resources, significantly reducing manual effort. Using variables for critical fields like Measurement ID makes the adjustments even simpler.

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