We’ve spent two years arguing about the wrong thing.

“Is AI overhyped?”
“Will it replace analysts?”
“Should I be scared?”

Meanwhile, three desks over, someone quietly stopped arguing and just started using the thing.

Now they ship before lunch what used to take you all week.

They’re not smarter.
They didn’t work harder.

They just stopped trying to out-type a machine that types for free.

Bit awkward, honestly.

So here’s the FOMO no one will say to your face:

The gap isn’t between you and AI.

It’s between you and the person next to you who picked it up first.

Good news: the machine is still hilariously bad at the parts that actually matter.

  1. It trusts whatever you feed it. Garbage in, very confident garbage out. Someone has to know the data is a mess and fix it. That someone is still you. For now.
  2. It answers anything. It just doesn’t know what’s worth asking. “Why did ROAS drop?” → an answer. “Which channel converts but never gets the credit?” → a paycheck.
  3. It hands everyone the same average take. Taste and the call you’d actually put your name on? Still not included in the subscription.

So no, the robots aren’t coming for you.

The coworker who reads this post, shrugs, and goes and tries it tonight might be.

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