tag:

metrics

What’s Really Behind the “Traffic Source” in GA4 — And Why Does It Show Up Differently Everywhere?

What’s Really Behind the “Traffic Source” in GA4 — And Why Does It Show Up Differently Everywhere?

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Which Of The Three Conversion Metrics in GA4 Are You Using — And Do You Know the Difference?

Which Of The Three Conversion Metrics in GA4 Are You Using — And Do You Know the Difference?

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What Does An “engaged session” in GA4 Really Mean — And What Does It Have To Do With Actual Engagement?

What Does An “engaged session” in GA4 Really Mean — And What Does It Have To Do With Actual Engagement?

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How to Calculate Conversion Rate in BigQuery

How to Calculate Conversion Rate in BigQuery

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Do You Compare Two Periods in GA4 — And Do You Know It Might Be Misleading?

Do You Compare Two Periods in GA4 — And Do You Know It Might Be Misleading?

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