That's no longer the default.
Google just shipped Conversational Analytics directly in BigQuery – in GA right now.
Here's what business users can do today – without SQL, without an analyst in the loop:
- Ask plain-language questions about historical data
- Run forecasting – "project my revenue for the next 6 months"
- Trigger anomaly detection and key driver analysis
- Query complex text and images via multi-modal processing
No schema knowledge required. No waiting. No "I'll get back to you by Friday."
The analyst bottleneck doesn't have to live in your reporting workflow anymore – it's now optional infrastructure.
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