Why measure time-to-purchase?
It shows how long it takes for a user to move from first visit to first order. Knowing this cycle is key to planning campaigns and cash flow.
What usually goes wrong?
• Events live across multiple sessions
• First touchpoints are ignored
• Duplicate calculations distort the result
How to do it right?
With SQL you can:
• Anchor each user at their first session timestamp
• Match it with their first purchase timestamp
• Calculate the exact time difference
What’s the benefit?
A precise metric that reflects real buying behavior, not guesses. This insight helps optimize remarketing windows and sales funnels.
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